Yellow Pages and Google AdWords: A Comparison

Advertising is defined as “a form of communication intended to persuade an audience (viewers,readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand.” (according to Wikipedia)We are bombarded with all kinds of advertisements every single day. We see it on television,newspapers, magazines, the internet, posters, billboards, etc. Unbeknown to most of us, the consumers, these ads have been influencing the way we choose some of the products that we purchase. That is why business owners take advantage of different advertising venues to promote their products and/or services.Advertising has been used throughout the history of mankind. History records show that the early Egyptians used papyrus to make wall posters and sales messages. In Ancient Greece and Ancient Rome, lost and found advertisements written on papyrus were common. Political campaign displays and commercial messages were found in the ruins of Pompeii and Ancient Arabia. But perhaps the earliest common form of advertisement that most of us can remember came in the form of the Yellow Pages.In 1883, when a printer in Cheyenne, Wyoming who was working on a regular telephone directory ran out of white paper, he used yellow paper instead. This was when the name “Yellow Pages” came about. The first official yellow pages directory was created by Reuben H. Donnelley in 1886.Since the term “Yellow Pages” is not a registered name within the United States, it is used freely by different companies all over the world. The Yellow Pages came out as a print directory that provides an alphabetical listing of businesses within a specific locality which are then segregated under headings for similar types of businesses (e.g. dry cleaners). These directories are generally published annually and are distributed for free to all residences and businesses within a given area.Today, the traditional term “Yellow Pages” is now also applied to online business directories. Online Yellow Pages are also known as IYP or Internet Yellow Pages. IYP offers listings based on a geographic area while standard search engines give results that are based on relevancy to the search term.Recent studies conducted by Nielsen and comScore however, indicate that Internet Yellow Pages have a very small percentage of total internet searches. More than 85% of all internet searches occur on major search engines such as Google, Yahoo and Bing.One of the most popular online advertising tools being used by most entrepreneurs is Google AdWords. Its total advertising revenue for 2009 was $23 billion. It offers pay-per-click advertising and site-targeted advertising for text, banner, and rich-media ads. The AdWords program has a broad scope, covering local, national and international distribution.The original concept was invented by Bill Gross from Idealab. He borrowed the idea from Yellow Pages. Google attempted to buy the idea but could not reach a deal with Gross. Google decided to launch its own solution in 2000 – AdWords. Since AdWords followed a model that was very similar to the creation of Bill Gross, this led to legal action between the two parties. The dispute was settled out of court.In the beginning, users of AdWords paid a monthly fee and Google would set up and managed their advertising campaign. Google then came up with the AdWords self-service portal to cater to smaller businesses. In 2005, Google came up with Jumpstart, a campaign management service to help advertisers set up their own campaigns with many customizable features. Today, this service is no longer available since Google implemented its Google Advertising Professional program within the same year. This program certifies individuals and companies who completed AdWords training and passed an exam. This was brought about by the need of some advertisers to hire consultants to manage their campaigns. These advertisers were well aware of AdWords’ complexity and the amount of money involved in advertising campaigns. In 2008, the Google Online Marketing Challenge was launched. It is an in-class academic exercise for tertiary students. It provides the students a way to be certified and gives them the opportunity to be hired by companies who want to run their AdWords campaigns. In 2009, the Google AdWords interface was revised so that it would be easier to use. They also added Local Business Ads for Google Maps and Video Ads.Google AdWords has been involved in a number of lawsuits in the areas of trademark law, fraud and click fraud. But despite this, it still remains one of the most sought after advertising tools of entrepreneurs. It has become more popular than the oldest form of advertising tool that we know – the Yellow Pages. Why is that? Here are some comparisons:

With Google AdWords, you go to their website, create your account and you can immediately set up your campaign and your payment details. Your ad comes out within a couple of hours. With Yellow Pages, you must speak to one of their representatives. You can’t sign up or pay online. You submit your ad to them through email and it takes up to two weeks for your ad to be active.
With Google AdWords, you pay only when someone clicks on your ad. With Yellow Pages, you pay a fixed price whether somebody sees or responds to it or not.
With Google AdWords you can control your budget every single day. You can raise or lower your budget every day. With Yellow Pages, you pay a fixed annual fee – and this is very expensive.
With Google AdWords, you can customize your ads for different searches free of charge. With Yellow Pages, you cannot customize your ads. Different ads will generate different charges.
With Google AdWords, if you don’t like the way your ad looks or the way it’s running you can change it immediately.With Yellow Pages, once your ad is out there, you can’t make changes immediately. You have to call them and wait for them to do the changes. With the printed Yellow Pages, your ad will stay that way for one year before you can change it. AdWords and Yellow Pages are both important tools for advertising. They reach different people. The Yellow Pages was dominant for a long time because that was where people went whenever they needed a service. But with the inflation and the global economic downturn that we are experiencing, entrepreneurs are finding ways to get best results for their businesses at minimal cost.

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Keep These 5 Rules in Mind for Successful Commercial Designing

Who doesn’t want an excellent commercial design? Excellent commercial design is important to maintain the reputation and brand image of the company. As it is said, the first impression is the last impression, a good impression always attracts potential customers. It’s obvious no one would ever love to walk in a congested environment with bad lighting.

Bad design and interiors deteriorate the productivity of the employees. It can be a confusing task when planning a commercial designing project for the first time, hiring expert Commercial Architects Melbourne can be the best option to know about the latest trends and perfect matching designs.

This blog is about some basic rules to consider for making the commercial project successful.
Keep structures versatile

When it comes to transforming any commercial space, focusing on convertibility and keeping office interior decor versatile can be the best option. It can be done by implementing a versatile structure to spaces such as cafeterias, offices, and many more. Everyone gives preference to comfort hence, focusing on spatial and versatile design will help to complete commercial designing projects in an optimal way.

Consider the latest technology implementations

Technology plays a supportive role to enhance the commercial designing project. Moving forward with the latest technology is important to execute any business smoothly because technologies make the work much easier and comfortable for the employee as well as organizations. Implementing centralized and decentralized digital control is much needed in any commercial design.

Keep office aesthetics updated

Good aesthetics and interiors impact the overall representation of the office and make the place functional and attractive. Hire a reputed designer for modern d├ęcor and furniture ideas. Hiring a designer reduces half of the project stress and helps to meet the contemporary fashion and latest trends. They can help to choose the perfect theme that blends well with the office decor, atmosphere, and colour.

Provide personalized space to prevent congestion

Majority of customer prefers personalized space such as different seating to seat comfortably and do the personal work. Personalized space is one of the crucial factors for customer-based service offices such as hotels and cafeterias to provide an ambient and comfortable place.

Always keep safety first

Safety is the central feature of every construction and designing project. Hence, it’s the high-priority factor to keep the aesthetic and functional safety at the working place. It can be compromised for interior decoration and design purposes but it’s not at all affordable to compromise for safety purposes.

Following the above useful ideas can easily help in the successful completion of a commercial designing project in a safe and pleasing way. In today’s, modern construction, reliability, and comfort is also an equally important factor.

Final words,

It’s important to hire the experienced Building designer Melbourne to make the commercial designing project worthy. Hope the above rules helped you to scale up your interior designing projects with a better outcome. Follow the above tips for any renovation or remodelling project and surely you will get award-winning and achieve a better office experience.

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How Long Should A Laptop Battery Last And How To Increase the Battery Life

No matter how expensive your laptop is, its battery won’t last more than four years. According to experts, a new laptop battery gives you as many as 1,000 cycles. In other words, you can charge and recharge the battery up to 1000 times. However, many factors play their role to increase or decrease the lifespan of a laptop battery. For instance, the material used for producing the battery substance. So, if you want to ensure that your battery stands the test of time, given below are some of the tips that can help.

1. Install a good battery monitor

If you are looking for an alternative, you can choose from tons of third-party utilities. Basically, the software programs help you monitor your laptop battery. These programs have no compatibility issues with any type of laptop.

Using these tools, you can find out which programs are using most of the battery power. You can then close the unwanted programs to save battery power.

2. Install maintenance apps

You can use some manufacturer-recommended maintenance tools for maintaining your laptop battery. Based on the type of your battery, you will receive different suggestions. Apart from this, your operating system will come with a built-in utility that can help you keep an eye on your battery condition.

3. Maintain your device temperature

You should try your level best to ensure your laptop maintains its temperature. In summer, electronic devices tend to heat up, which negatively impacts the life of the battery packs.

Therefore, you should make sure that there is a little bit of space between the bottom of the device and the table you have placed your device on. Besides, the ventilation system of your device should be working properly. For this purpose, regular cleaning of your device is quite important.

4. Don’t use maximum brightness

When your screen brightness is at maximum level, your device will use the maximum power. So, turning down the brightness is the first thing you can do to save power. Also, it is not a good idea to keep the brightness at max level as it can have a negative impact on your eyesight.

So, by following these simple tips, it will be easier for you to extend the life of your laptop battery.

5. Change the power-saving settings

Before you do anything, go into the power options of your laptop. If you are using Windows operating system, you can go to the control panel to access the power options. The control panel can be accessed from the Start Menu.

Some users have MacOS. If you are one of them, you need to access Energy Saver, which is found in the System Preferences. If these values are set to default, your computer will use the least amount of power.

So, what you need to do is make small changes to the settings so that you achieve a balance between power and performance. For best performance, there is always the choice to connect your device to the AC outlet.

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The Best Ways I’ve Found To Make Money Online From Home

Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.

The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:

Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.

Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.

Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.

These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.

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Finding the Best Business Idea For Your Home Based Business

How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.

So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.

But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:

First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.

Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.

There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.

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Earn Money Writing From Home And Never Run Out of Ideas

Is it your dream to work from home as a writer and earn money from everything you write? That was my dream for years, and 20 years ago it became my reality.

One of the hardest things at first was to come up with ideas of what to write about. I started by doing freelance writing and I also set up my own website and I wanted to write and publish books. It was all a great plan, but it meant coming up with thousands of ideas.

At first I didn’t think it was possible, but it turned out that not only was it possible to come up with endless ideas for writing, but I ended up with notebooks full of ideas because I had more than I could ever use at once.

And I’ll tell you 3 things that helped.

1. I write fast. Once I’m into writing an addictive story or an interesting article – or series of articles, I get into a writing ‘flow’ and can write for hours. I never stop and second-guess myself. I just keep writing because fast writers are mega producers and never have time for writers’ block.

2. The more I write and the faster I write, the more writing ideas I have. Productive writers always get an abundance of ideas as they write. When I’m immersed in my writing, my creative mind goes into hyper-drive. Even if I started with only one or two ideas, once I sit down and start writing the ideas start flowing. And it doesn’t matter what I write. Even if I’m journaling or copying out someone else’s writing by hand (just for practice), it inspires ideas.

3. I love to write. Most days I’m excited and motivated to sit down and write. I hurry through other chores I have to do so that I can get to my desk and write.

At first, being a writer was hard because it’s not easy to work from home with no boss, no set hours and too many distractions. But once I got a writing routine, I found that once I sat my backside in my chair and started writing, it was easy to ignore everything and motivation arrived and kept me going.

So if you find yourself longing to write but stuck for ideas, just sit down and start writing. Write anything even if it’s just nursery rhymes you were taught as a kid, or open a book and start handwriting it out.

And if you’re like me you’ll find that even on days when you think you don’t feel like writing and the ideas just won’t come, sit down and write anyway, and before you know it you’ll be overloaded with ideas.

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